To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector. Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right…
Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small…
Most of us are slowly moving out of our home offices, and into actual workspaces. The transition can be a complex and daunting one, especially since we grew so accustomed to working from the comforts of our homes. We’re back to dealing with stuffy office spaces, nosy coworkers, office politics, and tedious commutes. Keeping our…
It seems as if we’re encountering new cyber threats every day — and the severity of their impact is growing. We now routinely deal with zero-day vulnerabilities and hybrid attacks, and when we face incidents such as Log4Shell, we rely on a group of volunteers to protect code that is deeply embedded in essential systems….
Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital…
Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most…
