Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb], a leading player in outcome-based user acquisition, announced its acquisition of AdCommunal, a premier provider of performance-based reward advertising, on March 4, 2024, in Sarasota, FL. This merger aims to enrich brands’ marketing strategies by integrating AdCommunal’s rewarded advertising expertise and exclusive partners into Perform[cb]’s AI-powered customer acquisition platform, marking the company’s sixth acquisition since 2017 and its second under the ownership of Beringer Capital since 2021.

Strategic Expansion for Enhanced Engagement

Founded in 2007 by Neil Rajadurai, AdCommunal has been at the forefront of creating rewarding customer experiences, contributing to deeper engagement and significant returns for marketers across

 
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Digital marketing pro leads Furnitureland South’s e-commerce ops

Digital marketing pro leads Furnitureland South’s e-commerce ops

JAMESTOWN, N.C. — Top 100 retailer Furnitureland South announced that Bobby Gaddy is its director of e-commerce, a position he assumed in October.

In his new role for the Jamestown, N.C.-based retailer, Gaddy’s responsibilities encompass overseeing the Furnitureland South digital experience. This involves managing the digital ecosystem, ensuring its vitality and optimization and playing a pivotal role in facilitating digital growth. Additionally, he is entrusted with forging connections between the brand and its digital audience.

As a bridge-builder, he emphasizes collaboration and knowledge sharing, aiming to foster connections between the talent within Furnitureland South and its customers. His strategic

 
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The Top Social Media And Digital Marketing Trends To Watch In 2024

The Top Social Media And Digital Marketing Trends To Watch In 2024

 
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Digital Marketing Agency Crowned as #1 SEO Company by topseos.com

Digital Marketing Agency Crowned as #1 SEO Company by topseos.com

NAPLES, Fla., Jan. 31, 2024 /PRNewswire/ — In a remarkable achievement in the digital marketing landscape, DMA | Digital Marketing Agency has clinched the #1 spot as the Best SEO Company on the prestigious topseos.com. This prestigious recognition underlines DMA’s supremacy in search engine optimization, demonstrating their unparalleled expertise and commitment to superior digital marketing solutions.

DMA | Digital Marketing Agency Shines as #1 SEO Choice on TopSEOs.com

The accolade is a result of topseos.com’s comprehensive SmartRank Evaluation Methodology, incorporating various factors like customer reviews, brand reputation, and company engagement. This ensures a robust and unbiased assessment of

 
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30 Content Marketing Statistics You Should Know

30 Content Marketing Statistics You Should Know

Content continues to rule most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.

After all, content is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and rewards businesses that create content demonstrating Expertise, Authority, and Trustworthiness to the benefit of their customers.

Content marketing involves creating and sharing valuable, relevant, entertaining, and

 
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How Web3 Is Shaking Up Digital Marketing

How Web3 Is Shaking Up Digital Marketing

state of fashion 2023 banner

Over the past year, non-fungible tokens, or NFTs, emerged as a promising new avenue for fashion brands to draw in shoppers and build membership communities, letting them interact in ways that are arguably deeper and more meaningful than simply having an email address.

A brand can engage customers who hold their NFTs — whether purchased or claimed free after buying a physical product — by rewarding them with free items or exclusive access to gated products or experiences, using the crypto wallet containing their digital tokens as a unique identifier. NFTs linked to real-world goods can also serve to authenticate

 
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