Versus Systems Announces Partnership with Experiential and Digital Marketing Agency Innovative Group

Versus Systems Announces Partnership with Experiential and Digital Marketing Agency Innovative Group
Versus Systems Announces Partnership with Experiential and Digital Marketing Agency Innovative Group

Versus Systems Inc.

LOS ANGELES, June 07, 2022 (GLOBE NEWSWIRE) — Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced that the Company has entered into a strategic partnership with experiential and digital marketing agency Innovative Group to support new client programs built upon the Versus XEO platform.

Versus will be working with Innovative Group’s newly formed Innovative New Media division to support the agency’s client portfolio, which include consumer packaged goods companies, retailers, spirits, professional sports teams, and automotive clients. Versus’ technology will bring to market Innovative’s OmniXP, enabling them to provide exclusive, unique experiences to clients, customers, and fans alike. OmniXP will be powered by Versus’ XEO Platform, a second screen gamified rewards platform currently leveraged by professional sports teams in the NFL, NHL, MLS, NBA and more.

“We are excited to partner with Innovative Group and very proud that our XEO Engagement Platform will power their new OmniXP experience in future client activations,” said Matthew Pierce, Founder and CEO of Versus Systems. “Versus is a world leader in audience engagement and has significant expertise in adding interactivity and rewards to a broad range of content. Experiential marketing agencies like Innovative Group are on the leading edge of dynamic, creative, and engaging activations that meet their clients’ marketing objectives. We are thrilled that Innovative Group recognizes the value that the XEO Platform can provide their clients, enabling them to provide prizes and rewards to their customers, fans and viewers.”

“Innovative New Media is excited to partner with Versus Systems to offer a transformational omni-channel platform to clients that not only drives awareness, revenue and engagement, but also provides real value to those client’s customers, fans and followers,” said Michael Saks, Chief Development Officer at Innovative Group.

About Versus Systems
Versus Systems Inc. is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. Versus adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment – whether in-venue or online – making the content more contextual, personal, and rewarding. Versus works with world class sports teams, leagues, venues, entertainment companies, and other content creators to make engaging, rewarding experiences for fans all over the world. For more information, please visit or visit the official Versus Systems YouTube channel.

About Innovative New Media
Innovative New Media, LLC. builds brand identity, customer engagement and increased revenue as well as enhance the digital creative and effectiveness of brands, by mainly focusing on customer interactions rather than just the consumption of digital media and marketing. Our clients range from national consumer brands, international sports and entertainment companies as well as major global events. For more information, please feel free to visit

Investor Contact:
Cody Slach and Sophie Pearson
Gateway Investor Relations
[email protected]
[email protected]

Disclaimer for Forward-Looking Information 
This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. These forward-looking statements are based on reasonable assumptions and estimates of management of the Company at the time such statements were made. Actual future results may differ materially as forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance or achievements expressed or implied by such forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking statements and information. There can be no assurance that forward-looking information, or the material factors or assumptions used to develop such forward-looking information, will prove to be accurate. The Company does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements, except as required by applicable law.