Digital Marketing Truisms For 2022

Customers come and go, but enemies accumulate.

That was one of many digital marketing truisms from a digital marketing summit I participated in during February of 2022. The event was planned for San Francisco, but held virtually over Zoom due to the pandemic.

What does it mean enemies accumulate? Many companies are doing a poor job during the pandemic managing customer expectations. For instance, airlines are changing and cancelling flights, and when customers call to discuss they are