You Can Be Both Dull and Innovative

Many of us are intrigued by wonders that scream “THE FUTURE” like flying cars. But sometimes the best inventions are more about brain power than technology magic. Let me give you a couple of examples in my quest to appreciate the ingenuity in boring things.

Take apple supply chains and roof trusses.

I was introduced recently to an online grocery delivery company based in New Jersey called Misfits Market. Many companies have struggled with the costs and complexity of bringing us bananas or Doritos at our command. Misfits knows this.

The company’s answer to the history of delivery failures is