![When Being A CMO Means Also Being A CTO When Being A CMO Means Also Being A CTO](https://imageio.forbes.com/specials-images/imageserve/61cb1ed5dd8a500977554661/0x0.jpg?format=jpg&width=1200)
When Being A CMO Means Also Being A CTO
Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty You might be surprised by how many tech-related questions CMOs field every day: How should we track this metric? What’s the best tool for managing a social media campaign, email marketing campaign or SEO? Can…