Why a DTC skincare brand is partnering with over 2,000 influencers

The pimple patch market is currently valued at nearly $540 million, and projected to grow by roughly 6% year-over-year through 2030, according to data from business consulting firm Grand View Research.

This growth is being spurred by “increasing demand for instant acne treatment,” with pimple patches at the forefront of this surge because of the products’ “mass marketing across the social media platforms” in recent years, the firm wrote. Brands like Peace Out have leveraged this mounting demand—the company’s revenue soared 131% in 2021 alone, according to the report. 

Despite exploring new marketing channels, social media and Peace Out’s influencer