The Why And How Of A Digital Marketing Audit

Denis Sinelnikov is the CEO of Media Components, an award-winning, full-service digital marketing agency.

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy together. Like many entrepreneurs, Mary had been handling her own marketing when she launched her small art gallery five years ago. Now, she found herself at a plateau, unable to grow from where she was. When I told her the first step was to complete a digital marketing audit, she