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It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department.
As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.
The power of direct mail on millennials
Why use greeting cards