Alexa, Should My Company Invest in Voice Technology?

According to a 2021 report, nearly half of U.S. internet users own a smart speaker. Smart speakers, like the market-leading Amazon Echo and Google Nest, allow consumers to use natural language to do anything from placing an online order to searching for a recipe, all with just a simple, “Ok, Google” or “Hey, Alexa.” But beyond the functionalities provided directly by the manufacturer, these speakers also serve as a platform on which customers can connect with any third-party business that offers an app (known as a Skill on the Echo and an Action on the Nest) on that system. For