Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.

In the Bible, there’s a parable about the man who built his house upon the sand versus the man who built his house upon the rock. When the rain fell and the floods came, the house on the sand washed away. Meanwhile, the house on the rock stood.

That parable may have become more relevant across the digital advertising landscape after the advent of Apple’s iOS 14

 
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How Silicon Valley, Madison Avenue are remaking world of advertising

How Silicon Valley, Madison Avenue are remaking world of advertising

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. That includes the way companies market their products and services to other firms. But now, there’s a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical.

“In many ways, we are getting the opportunity to build a new model, with the starting point being Covid in defining what that is,” said Michael Park, chief marketing officer at ServiceNow, in a recent CNBC CMO Exchange interview with

 
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Why You Need Video Advertising in Your Digital Marketing Plan

Why You Need Video Advertising in Your Digital Marketing Plan

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Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience.

Video is dynamic and entertaining, which makes it more compelling to watch and share with others. A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make

 
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Semrush Earns No. 1 Spot on G2’s 2022 Best Marketing & Digital Advertising Products List

Semrush Earns No. 1 Spot on G2’s 2022 Best Marketing & Digital Advertising Products List

BOSTON–(BUSINESS WIRE)–Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, today announces it has been named G2’s 2022 Best Marketing & Digital Advertising Product, ranking No. 1. Semrush also ranked #32 for Small Business Products, #33 in the Global Sellers list, and #53 in the Best Software Products list.

This is Semrush’s second time appearing on one of G2’s Best Software lists, earning its place this year thanks to Semrush’s commitment to enhancing its products, accuracy of data, and good customer service. Earlier this year Semrush was named a Leader in 19 Categories in G2’s

 
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