Online retailers have all sorts of tricks for getting consumers to buy more and buy faster. The people who create those tricks don’t really even try to hide them. A cursory Google search reveals all sorts of marketers advertising their tools to help merchants boost sales. They boast countdown timers that are “a great way…
Building A Better Mousetrap: Simplifying Digital Marketing For Entrepreneurs getty “Build a better mousetrap and the world will beat a path to your door” is one of the oldest clichés in marketing. In the modern digital age, perhaps this adage should be modified to read “build a cheaper and easier to use mousetrap. . .”…
GM Defense’s Infantry Squad Vehicle features 90 percent Commercial-Off-The-Shelf parts. Photo courtesy of GM Defense. In this Q&A with Steve duMont, GM Defense president, he discusses why and how the acquisition process could change to realize the benefits of commercial technologies, how to address concerns around intellectual property, and GM Defense’s plans in areas like…
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change. Like most luxury brands, Coach rarely ever has sales, so when we saw…
The holiday season is here, and if you’ve decided to give in and get your child a smartphone or tablet, you may be nervous about safety, supervision and screen time. Software can’t solve everything, but it can help. Here are a few of the tools available to help parents or caregivers guide children’s first solo…
Google started testing components of its “Privacy Sandbox” in 2021. The company has had to retool the program while it figures out how to conduct online ad auctions, and provide measurement to ad partners, without the use of cookies on web browsers. Google is also following Apple’s path by eliminating similar identifiers on mobile devices, making…
