Courtesy It’s that time of year, the one where there’s nothing going on. It’s just sort of cold and drab; boring. We’re dying for some excitement, and considering experiences are risky both due to the weather and the pandemic, we’ll have to settle on gizmos and gadgets to fill the void an empty calendar slate…
It was once again a busy week in the world of tech and gadgets. Sony bought Bungie, the game developer behind some of the most popular Xbox games (including the Halo and Destiny franchises), for an eye-watering $3.6 billion. Google rolled out a free VPN service to all iPhone owners who have a Google One…
Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them…
One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve come to the right place. There are now 4.55 billion active social media users globally, but that number is 9.9% higher than last year. That means 400 million new…
Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most…
Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume…
