INDIANAPOLIS (WISH) — Reports say 2023 will be a year of change, featuring a new crop of digital growth. Marketers and brands are finalizing 2023 plans on the ever-changing landscape.
Nelson Spade, General Manager of Circulus Digital Media, WISH-TV’s full service digital agency and sister company, discussed what’s important for marketers to be ready for in 2023.
“There are a lot of themes and expectations for 2023 going in the New Year. Ad spending shifts are real, and they’re happening. Growth in the retail space as well as the streaming services are really expected to fuel 2023 growth. Gen Z