How Web3 Is Shaking Up Digital Marketing

How Web3 Is Shaking Up Digital Marketing

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Over the past year, non-fungible tokens, or NFTs, emerged as a promising new avenue for fashion brands to draw in shoppers and build membership communities, letting them interact in ways that are arguably deeper and more meaningful than simply having an email address.

A brand can engage customers who hold their NFTs — whether purchased or claimed free after buying a physical product — by rewarding them with free items or exclusive access to gated products or experiences, using the crypto wallet containing their digital tokens as a unique identifier. NFTs linked to real-world goods can also serve to authenticate

 
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Web3 Will Fail Because You Can’t Solve Politics With Technology

Web3 Will Fail Because You Can’t Solve Politics With Technology

The web sucks. A handful of companies control most of the hours we spend online, and those giants with their economies of scale seem to be able to crush all up-and-coming challengers. Web 2.0, the dream of social, user-generated content, turns out to be ruled by mustache-twirling app store landlords and shadowy social-media secret police.

It’s time to blow it all up, say the proponents of Web3, a decentralized system based on direct peer-to-peer interaction. Using a public blockchain ledger, micro-transactions, and “decentralized autonomous organizations” that work like auto-tallied democracies, Web3 will bring opportunity back to the little guy, its

 
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