Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief marketing officer) to oversee everything. Whichever direction they decide to go, having some sort of digital marketing tool becomes absolutely essential.
Of course, not every business has the budget for a full-time C-suite position to manage larger marketing spending and planning. That’s why so many companies have turned to fractional CMOs such as Hawke Media in recent years.