40+ TikTok Stats Digital Marketers Need To Know

TikTok has proven itself more than the latest trending social craze.

In fact, the short-form video sharing social network has emerged as a key player in the consumer path to purchase, particularly for product discovery.

Looking to make the business case for TikTok as part of your own digital marketing mix?

You’re going to need some data-backed reasoning to justify the investment.

Check out these fascinating TikTok statistics and facts you can use to get your marketing team or client onboard.

TikTok’s User Base Is Massive…

And it’s still growing.

  • TikTok has over 1 billion monthly active users, as of