To say the last two years have been tumultuous for marketers would be a massive understatement.
Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector.
Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right now, according to the new Marketing Trends 2022 report from Oracle and Ascend2.
Oracle’s survey of over 850 marketing professionals in leadership and management roles reveals that 94% feel their 2021 marketing efforts were successful – and for 48%, extremely so.
What challenges lie ahead