Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia.
Your annual marketing budget should cover everything from essential marketing strategies (those nonnegotiables like your website or social media marketing) to your marketing tech stack to any innovative or new ideas that will spur your brand forward. So, how can you guarantee that your marketing investments will deliver the maximum ROI?
Marketing trends and strategies change rapidly, especially in the digital marketing space, so it’s crucial to adjust your budget accordingly each year. The key to building an effective, impactful marketing budget is understanding trends, the bigger picture of your business