4 Critical Strategies To Consider When Planning Your 2023 Digital Marketing Budget

4 Critical Strategies To Consider When Planning Your 2023 Digital Marketing Budget

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia. getty Your annual marketing budget should cover everything from essential marketing strategies (those nonnegotiables like your website or social media marketing) to your marketing tech stack to any innovative or new ideas that will spur your brand forward. So, how can you guarantee that your marketing investments…

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Go-fast defense acquisition strategies can create risks that commercial technologies can counter

Go-fast defense acquisition strategies can create risks that commercial technologies can counter

GM Defense’s Infantry Squad Vehicle features 90 percent Commercial-Off-The-Shelf parts. Photo courtesy of GM Defense. In this Q&A with Steve duMont, GM Defense president, he discusses why and how the acquisition process could change to realize the benefits of commercial technologies, how to address concerns around intellectual property, and GM Defense’s plans in areas like…

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4 Content Marketing Strategies to Boost Your Business

4 Content Marketing Strategies to Boost Your Business

Opinions expressed by Entrepreneur contributors are their own. Online content is now a critical connection point between brands and consumers. It’s not only where many consumers first engage with your brand but where your appeal, value and industry authority are first established and reinforced. Without an effective content marketing strategy driving your outreach, you’re missing…

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Digital Marketing Strategies to Rev up B2B Sales Post Covid-19

Digital Marketing Strategies to Rev up B2B Sales Post Covid-19

The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy. Moving forward, it is now necessary for businesses to consider deploying different digital marketing strategies for greater market reach and faster results. Digital tools offer your marketing campaign an avenue to…

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