BATH, UNITED KINGDOM – AUGUST 01: In this photo illustration the logo of US online social media and … [+] social networking site ‘X’ (formerly known as Twitter) is displayed centrally on a smartphone screen alongside that of Threads (L) and Instagram (R) on August 01, 2023 in Bath, England. On the top row the…
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with…
Shopping is undergoing a revolution. Rather than going to stores and markets to buy the things they need, consumers are ordering whenever and wherever they want. Often, the items they’re purchasing are products and experiences they didn’t even set out to buy. The phenomenon is called discovery commerce, and it’s changing both the way people…
WASHINGTON, March 21, 2022 /PRNewswire/ — Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it…
One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve come to the right place. There are now 4.55 billion active social media users globally, but that number is 9.9% higher than last year. That means 400 million new…
