For years, anyone seeking a role model for successful businesses could look to the world of tech and fintech. Companies such as “buy now, pay later” pioneer Klarna — once Europe’s most valuable private tech company — commanded vast valuations, with investors funnelling money into their growth.
But as inflation rises fast and the macroeconomic environment sours, unprofitable companies with an emphasis on simply building consumer numbers are looking increasingly exposed. Klarna’s valuation fell from $46bn to less than $7bn in a funding round this summer.
For business students who have come of age in a time of “disrupters”, the