Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI

Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI

As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.

And while there’s no way to ever fully guarantee a strategy will work, there are some steps you can take to help ensure you obtain a return on your investment. Here, the members of Young Entrepreneur Council share their insights on those steps and explain

 
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Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

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Let’s place a bet.

Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume at least three-quarters of existing businesses are spending money on digital marketing in some form. Most of these businesses have been investing in digital marketing for months, years or even decades.

So, if you asked them individually, what percentage of these business owners would

 
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