AnyRoad, which brings the ‘rigor of digital marketing measurement’ to IRL experiences, nabs $47M
Join today’s leading executives online at the Data Summit on March 9th. Register here. AnyRoad, a so-called “experience relationship management” (ERM) platform that enables brands to capture customer data and manage live experiences, has raised $47 million in a series B round of funding. Founded in 2014, AnyRoad works with major brands such as Diageo,…