Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

When you first land in Dentsu’s newly-built metaverse campus in a virtual reality outer space, it can feel like you’re in “Fortnite.” While the popular battle royale game and Dentsu’s space in metaverse productivity platform HeadOffice.Space do have one thing in common — both are built on virtual world creation tool Unreal Engine 5 —…

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The Walt Disney Company appoints Media and Technology Executive Carolyn Everson to its board of directors

The Walt Disney Company appoints Media and Technology Executive Carolyn Everson to its board of directors

The Walt Disney Company today announced that Carolyn Everson, a veteran media and technology executive, will join its Board of Directors, effective November 21. Ms. Everson, 50, will be included in the Company’s slate of director nominees in the proxy statement for Disney’s 2023 Annual Meeting of Shareholders. Disney has expanded its board to 12…

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Beacon Media + Marketing Releases Guide on How a Digital Marketing Agency Can Grow a Business

Beacon Media + Marketing Releases Guide on How a Digital Marketing Agency Can Grow a Business

RENO, NEVADA, UNITED STATES, September 15, 2022 /EINPresswire.com/ — Beacon Media + Marketing has released a guide on how a digital marketing agency can grow a business. Depending on the size of the company and the price expectation, businesses may be hesitant to outsource their marketing. However, outsourcing the work to a digital marketing agency…

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Small Businesses Value Social Media Over All Other Digital Marketing Channels

Small Businesses Value Social Media Over All Other Digital Marketing Channels

WASHINGTON, March 21, 2022 /PRNewswire/ — Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it…

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