London, Feb. 10, 2022 (GLOBE NEWSWIRE) — As we all know, our business’s website is a 24-hour brand representative. It’s always working behind the scenes, attracting traffic and converting customers – when everything is done right, that is. When a website looks good, is easy and intuitive to use and loads well, your business appears…
KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need to make intelligent decisions and identify issues before they harm your business truly is possible. On January 26, I moderated a sponsored webinar presented by Jonathan Laberge, Partner at…
By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform. getty If you have little kids, chances are you remember Alice and her Adventures in Wonderland. Remember the episode when Alice finds herself running faster and faster but staying in the same place? There’s no doubt this…
Summary of the blog: An accurate buyer persona lays the foundation for a successful digital marketing campaign. It guides your customer strategy by empowering brands to understand the user’s likes, preferences, behaviour, and so on. Read on to understand the tips, tricks, and hacks on how to build a revenue-driven buyer persona. Think of a…
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers and website crawlers are now…
Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them…
