How digital marketing and analytics leads to organisational growth

Since the advent of online advertising, marketers have increasingly focused on improving digital marketing and how to better engage consumers. Increasingly, the well-defined reach possible through the Internet is playing a key role in marketing and identifying potential markets. Acquiring in-depth knowledge on marketing through the Internet and analysing the large data available are key elements dictating the business strategies of organisations.
The Internet connects an organisation to the world. The smart data analysis and algorithms employed these days capture consumer attitudes, preferences, and behaviour like no research has done in the past. It is possible to define a target