The 5 Digital Marketing Trends You Cannot Ignore in 2022

Opinions expressed by Entrepreneur contributors are their own.

Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior — and it doesn’t have to be you.

With ecommerce and online education booming, here are the top five digital marketing trends you can’t ignore in 2022.

1. Video marketing

Because of TikTok, videos