AI to Pull in Galore of Insights on Customer Experience
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.
Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion AI, influence engineering and generative AI.
According to a recent report from technological research and consulting firm Gartner, the accelerated fragmentation of digital media poses challenges to marketers in advertising, and AI can be deployed to help target audiences, measure impact and assist with identity resolution, as well as consent and preference management.
Mike Froggatt, senior director analyst in Gartner’s marketing practice, said based