Franchisors Share Tips to Improve Digital Marketing Results | Franchise Technology


The digital marketing environment is growing increasingly complex and competitive as companies angle for top search spots on Google.

Local marketing today looks a lot more digital and a lot more competitive than it did just a few years ago. While it’s still all about visibility, the work has shifted from posting up an eye-catching billboard in the sky to putting a click-catching link, button or ad online.

The digitized local marketing world is always evolving, and that’s especially true of the past two years amid the coronavirus pandemic. When everyone went online with their local marketing, and more eyeballs,