By Tonika Bruce, CEO of Lead Nicely, who helps startups, nonprofits and leaders win with unique and innovative marketing and business strategies.
Historically, traditional women’s roles were limited to the kitchen and raising children, while men worked and provided for the family. However, this position has shifted as women now hold significant offices—for example, in governments and business enterprises. Many women have become more entrepreneurially minded, running profitable ventures.
As women make their presence in every economic sector, they leave their mark on business innovation. A recent case study indicates that in 2021, the number of women-owned businesses