Co-Founder & President at BFO (Be Found Online), a full-service digital marketing firm, 6-time Inc. 5,000 and AdAge #1 Best Place to Work.
Link building is essential for any digital marketing strategy, especially when it comes to SEO. In fact, regardless of algorithm updates, links are always one of the top factors Google considers when ranking pages. However, link building can be challenging—finding creative ways to increase the likelihood of other sites linking to your own can feel like an art form at times. This is probably why 41% of SEO specialists agree that link building is the