AI to Pull in Galore of Insights on Customer Experience

AI to Pull in Galore of Insights on Customer Experience

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion AI, influence engineering and generative AI. According to a recent report from technological research and consulting firm Gartner, the accelerated…

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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them…

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