AI to Pull in Galore of Insights on Customer Experience

AI to Pull in Galore of Insights on Customer Experience

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.

Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion AI, influence engineering and generative AI.

According to a recent report from technological research and consulting firm Gartner, the accelerated fragmentation of digital media poses challenges to marketers in advertising, and AI can be deployed to help target audiences, measure impact and assist with identity resolution, as well as consent and preference management.

Mike Froggatt, senior director analyst in Gartner’s marketing practice, said based

 
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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

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It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department.

As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.

The power of direct mail on millennials

Why use greeting cards

 
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