CEO/Founder – Banch Marketing.
Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing.
Here’s how you can prepare for digital marketing shifts.
The Biggest Challenges Marketers May Face In 2023
At its Worldwide Developers Conference in 2020, Apple announced iOS 14 and new privacy features. As a result, marketers have less data to use to understand customers and personalize marketing efforts. However, that announcement was just the start.
Now, we’re looking toward a