Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy?
You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases.
Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific tasks, such as product recommendations.
It can achieve a multitude of functions for digital marketers, including:
Machine learning has been in digital marketing for years.
In fact, you are using machine learning whenever you use search engines.
While still a new strategy for most, many