Building A Better Mousetrap: Simplifying Digital Marketing For Entrepreneurs getty “Build a better mousetrap and the world will beat a path to your door” is one of the oldest clichés in marketing. In the modern digital age, perhaps this adage should be modified to read “build a cheaper and easier to use mousetrap. . .”…
By Tonika Bruce, CEO of Lead Nicely, who helps startups, nonprofits and leaders win with unique and innovative marketing and business strategies. getty Historically, traditional women’s roles were limited to the kitchen and raising children, while men worked and provided for the family. However, this position has shifted as women now hold significant offices—for example,…
Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume…
