How To Leverage Measured Digital Marketing In An Economic Downturn

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO firm helping businesses grow their online presence and expand their audience.

Between the 9% inflation of consumer prices across the board and the possibility of the next recession on everyone’s mind, many businesses are looking to cut costs wherever they can to survive the next potential economic downturn.

Marketing efforts are often the first thing on the chopping block when budgets get tight, but that might not always be the best strategy. It’s all about cutting ineffective marketing efforts and maintaining (or even increasing) spending on proven strategies.