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The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital advertising, social media marketing and SEO are growing and changing is faster than it has ever been.
People who have worked in marketing and communications for twenty years or more need to check their skills and knowledge. Don’t let practices you learned a decade ago