When Being A CMO Means Also Being A CTO

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019.

You might be surprised by how many tech-related questions CMOs field every day: How should we track this metric? What’s the best tool for managing a social media campaign, email marketing campaign or SEO? Can you take a look at the website? The role of a CMO has evolved tremendously in the digital age.

CMOs have always been responsible for the marketing messaging and how their company shows up in the world. But now, the primary way your company shows