The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott.
The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea.
After I graduated from university, my first full-time job in journalism in the US was as a staff reporter for The Boston Courant. The weekly newspaper covered the Back Bay, Beacon Hill, Fenway, and part of the South End neighborhoods in the city. Although the publication never really ‘grew’, it was seemingly