Small Businesses Value Social Media Over All Other Digital Marketing Channels

WASHINGTON, March 21, 2022 /PRNewswire/ — Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media.

The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it remains as the top choice, this is a notable decrease from 2021’s findings where 73% of the participants found social media to be their most fruitful channel.

Visual Objects’ research takes a look at the range of small business digital channels and strategies