Founder and CEO of Glewee, the fastest and easiest all-in-one platform to connect, collaborate & execute influencer marketing campaigns. getty Whether you’re scrolling, double tapping or sharing, the rise of social media and the digital boom has forced brands to get creative in their approach to attracting and retaining their target audience. Platforms like TikTok,…
The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea. After I graduated from university, my first…
Marketing has long been a crucial tool for businesses to scale. With time, the marketing space experienced rapid innovation. From traditional marketing to digital marketing, it has seen it all. However, with the breakneck speed with which the digital space moves, adopting the latest versions of marketing is the obvious choice. The Metaverse, a virtual…
Did you know there are 10 times more species of fungi than plants? That with every woodland footfall we are stepping on kilometres of fungal threads? Or that with every breath, we breathe in up to 10 fungal spores? If you don’t, you are not alone. Most of us are ignorant about the fungi kingdom….
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple’s commitment to innovation, humanity, the environment, and more. Cook believes that the world is currently facing a crucial moment in history and that technology…
