Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

When you first land in Dentsu’s newly-built metaverse campus in a virtual reality outer space, it can feel like you’re in “Fortnite.”

While the popular battle royale game and Dentsu’s space in metaverse productivity platform HeadOffice.Space do have one thing in common — both are built on virtual world creation tool Unreal Engine 5 — users won’t be scaling buildings or blasting one another with cannons. Instead, they can test out retail concepts or build showrooms in the metaverse that will be accessible through virtually reality devices or any online mobile and desktop devices.

In the lead-up to the Consumer

 
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Best North Face Backpacks (Review & Buying Guide) in 2022

Best North Face Backpacks (Review & Buying Guide) in 2022

Take a look around, and it seems like everyone has a North Face backpack. Everyone except you, that is. For some, trends pale in comparison to traditions, but let’s face it: How many people do you know who actually like those not-so-sporty, generic packs? Sure, they get the job done decently enough, but when you live out of your pack, there’s nothing like a quality backpack from The North Face to do the job well and with style.

Whether you’re a traveling professional, a full-time student, or an avid hiker, you need a backpack that’ll keep your gear safe and

 
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