Why a buyer persona is the key to your digital marketing success

Summary of the blog: An accurate buyer persona lays the foundation for a successful digital marketing campaign. It guides your customer strategy by empowering brands to understand the user’s likes, preferences, behaviour, and so on. Read on to understand the tips, tricks, and hacks on how to build a revenue-driven buyer persona. 

Think of a buyer persona as the blueprint to your ideal customer. A well-researched buyer persona demonstrates your customer’s personal narrative, which includes their interests, buying patterns, intent, purchase behaviour, among other things. If you wish to leverage this powerful content tool, keep reading. 

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