Why Deere thinks satellites are the next big technology to invest in
Drones, robotics technology, and now satellites.
John Deere’s Chief Technology Officer Jahmy Hindman told CNBC the world’s largest agriculture equipment player is in the process of finalizing a satellite partner.
“We really have been focused on trying to solve connectivity, globally. We look at the burgeoning efforts that are happening in low Earth orbit satellites as an example – potentially – for us to start to solve some those connectivity issues.”
The goal is to create a geospatial map that farmers can use to better track productivity and the performance of crops.
“There’s so much friction and getting that data