How Silicon Valley, Madison Avenue are remaking world of advertising

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. That includes the way companies market their products and services to other firms. But now, there’s a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical.

“In many ways, we are getting the opportunity to build a new model, with the starting point being Covid in defining what that is,” said Michael Park, chief marketing officer at ServiceNow, in a recent CNBC CMO Exchange interview with