Performance Max, Apple Search, chaos at Twitter, and more

Performance Max, Apple Search, chaos at Twitter, and more

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for.

As the year comes to a close, let’s take a look at some of the most headline-worthy, controversial, biggest-impacting changes that rocked the PPC world over the last 12 months.

The bigger picture

We asked and you answered. This year marketers told us that although the adoption of Google Ads

 
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Best SEO Courses Online – Free & Paid Options

Best SEO Courses Online – Free & Paid Options

Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not.

But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of the cost. Search engine optimization is one of those things.

That’s not to say there’s no value in an SEO specialist earning a degree – any education is a good thing, particularly if it’s in a related field like computer science, marketing, or communications.

 
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When Being A CMO Means Also Being A CTO

When Being A CMO Means Also Being A CTO

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019.

You might be surprised by how many tech-related questions CMOs field every day: How should we track this metric? What’s the best tool for managing a social media campaign, email marketing campaign or SEO? Can you take a look at the website? The role of a CMO has evolved tremendously in the digital age.

CMOs have always been responsible for the marketing messaging and how their company shows up in the world. But now, the primary way your company shows

 
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How To Measure The Success Of Your Marketing Campaigns

How To Measure The Success Of Your Marketing Campaigns

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from the marketing budget or employees’ time and expertise. When resources are on the line, leaders want to know that the ways they’re spending them are worthwhile.

However, determining the effectiveness of a marketing campaign can become challenging if leaders don’t know what to measure. While stating your overall goal is a good start, objectives must be specific enough to tie back to data you can collect

 
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Digital Marketing Agency, Marketer.co, Announces Launch, Focuses on Scaling Enterprise Accounts

Digital Marketing Agency, Marketer.co, Announces Launch, Focuses on Scaling Enterprise Accounts

Marketer.co announces launch, seeks expansion of enterprise digital accounts.

We are thrilled to announce the launch of Marketer.co and look forward to providing our clients with innovative solutions that will enable them to reach their target market, maximize ROI and ultimately improve their bottom line.

Marketer.co, a digital marketing agency focused on scaling enterprise accounts, is proud to announce its launch today. Founded by some of the top minds in the industry, Marketer.co aims to provide businesses with innovative solutions that enable them to reach their target market and maximize ROI through

 
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What To Expect And How To Excel

What To Expect And How To Excel

CEO/Founder – Banch Marketing.

Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing.

Here’s how you can prepare for digital marketing shifts.

The Biggest Challenges Marketers May Face In 2023

At its Worldwide Developers Conference in 2020, Apple announced iOS 14 and new privacy features. As a result, marketers have less data to use to understand customers and personalize marketing efforts. However, that announcement was just the start.

Now, we’re looking toward a

 
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