9 Public-Relations and Digital-Marketing Trends for 2022

9 Public-Relations and Digital-Marketing Trends for 2022

Opinions expressed by Entrepreneur contributors are their own.

I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned marketing professionals, more challenging to secure. 

While having established relationships with media and influencers, knowing how to write and pitch intelligently, and being authentic and accurate are still integral for generating brand awareness, there is an increased need for digital

 
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Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Opinions expressed by Entrepreneur contributors are their own.

Let’s place a bet.

Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume at least three-quarters of existing businesses are spending money on digital marketing in some form. Most of these businesses have been investing in digital marketing for months, years or even decades.

So, if you asked them individually, what percentage of these business owners would

 
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2022 Digital Marketing Expansion Trend

2022 Digital Marketing Expansion Trend

From an operational perspective, digital marketing interconnects with sales, information technology and cybersecurity.
As our world expands to a virtual presence, computer-related industries are thriving, and this trend will continue. 

According to the U.S. Department of Labor, many computer-related occupations are expected to have elevated long-term demand through the year 2030, in part due to demands for telework computing infrastructure and IT security. Additionally, technological changes facilitating increased automation are expected to result in declining employment for office and administrative support occupations, and sales occupations, in part due to artificial intelligence and digital automation. The role of digital marketing in

 
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