Digital Marketing Trends To Watch In 2023 During An Unpredictable Economy
Elizabeth Shea is EVP, Public Relations at REQ, an award-winning marketing, brand management and PR company.
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In addition to the Covid-19 pandemic, there is now recessionary talk taking place, and there are varying opinions on economic stability and how everything is going to unfold. Factor in high interest rates and talk of real estate bubbles, and there’s plenty for B2B marketers to be wary of financially as they attempt to grow their businesses and generate new sales opportunities.
When facing a wobbly economy, I believe the single most important thing that businesses can do is focus on client