How To Leverage Measured Digital Marketing In An Economic Downturn

How To Leverage Measured Digital Marketing In An Economic Downturn

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO firm helping businesses grow their online presence and expand their audience.

Between the 9% inflation of consumer prices across the board and the possibility of the next recession on everyone’s mind, many businesses are looking to cut costs wherever they can to survive the next potential economic downturn.

Marketing efforts are often the first thing on the chopping block when budgets get tight, but that might not always be the best strategy. It’s all about cutting ineffective marketing efforts and maintaining (or even increasing) spending on proven strategies.

 
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A better strategy to rein in Big Tech

A better strategy to rein in Big Tech

The framers of our Constitution recognized that concentrated power is a threat to personal liberty, famously resulting in the separation of powers in the federal government. But they also knew that that threat was not limited to kings and queens.

Indeed, the American tradition has long been skeptical of private concentrations of power, whether the “hated trade monopolies” of the American Revolution or the industry-dominating trusts before Teddy Roosevelt came to office.

Today, our tech markets are controlled almost exclusively by a few companies. They influence almost every aspect of our lives. They tell us what’s true and what’s false. 

 
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A Lightweight YouTube App For Android

A Lightweight YouTube App For Android

Advertisements on YouTube are getting more and more obnoxious by the day. Where once you would see a rare ad in the middle of a long video, now you are virtually guaranteed to run into dozens just watching short videos.

But what other alternative is there? Sure, you can get a premium subscription, but unless you are willing to shell out a few bucks every month, there are very few reliable ways of watching YouTube videos without ads.

Enter NewPipe. It is an open-source Android application that offers an ad-free experience of watching YouTube, all without paying a single penny.

 
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GeForce RTX 3080/3090 GPU, Laptop, and Desktop Purchases Come Bundled with Marvel’s Spider-Man Remastered for a Limited Time

GeForce RTX 3080/3090 GPU, Laptop, and Desktop Purchases Come Bundled with Marvel’s Spider-Man Remastered for a Limited Time

Marvel’s Spider-Man Remastered has been out on Steam and the Epic Games Store for a few weeks now, allowing players to experience the 2018 PlayStation 4 bestseller on their computers. The game’s continuation, Spider-Man: Miles Morales is also headed to PC later this year, but for Spider-Man Remastered, there’s an exclusive deal available right now.

NVIDIA, creators of the GeForce RTX graphics cards and the GeForce NOW subscription service, are making a special offer for a limited time. If you buy select GeForce RTX 3080, 3080 Ti, 3090, and 3090 Ti desktops, laptops, or GPUs at participating partners, you’ll get

 
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Apple overtakes Android to pass 50% share of smartphones used in US

Apple overtakes Android to pass 50% share of smartphones used in US

Apple has overtaken Android devices to account for more than half of smartphones used in the US, giving the iPhone maker an edge over its rival as it pushes into sectors including finance and healthcare.

The 50 per cent landmark — the iPhone’s highest share since it launched in 2007 — was first passed in the quarter ending in June, according to data from Counterpoint Research. Some 150 devices using Google’s Android operating system, led by Samsung and Lenovo, accounted for the rest.

“Operating systems are like religions — never significant changes. But over the past four years the flow

 
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