As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year.
In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
Search trends: Experience and relevancy
First, let’s understand the biggest changes in search this year and what we can expect next year.
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories.
- Core updates: